27 January, 2026
FIGS Launches 2026 Olympics Campaign Featuring Skiing Champion Lindsey Vonn and Her Medical Team
TL;DR:
- FIGS is launching its Winter Olympics campaign, “It Takes Heart to Build Bodies That Break Records”, featuring downhill skiing champion Lindsey Vonn and the medical team behind her remarkable comeback ahead of the Milano Cortina 2026 Winter Games.
- The FIGS x Team USA Collection is officially back, proudly outfitting the USA Medical Team at the Olympics and offering these limited-edition styles and colours to Awesome Humans everywhere.
- FIGS is also introducing FIBREx™, its most durable fabric yet, combining do-it-all durability with stylish, structured softness in a new generation of high-performance scrubwear.
It Takes Heart to Build Bodies That Break Records: FIGS Outfits Team USA Medical Staff and Releases New Olympics Collection
FIGS is kicking off the road to the Milano Cortina 2026 Winter Games with “It Takes Heart to Build Bodies That Break Records”, a new campaign celebrating the healthcare professionals who helped make Lindsey Vonn's remarkable return to the world's biggest stage possible. After years of injuries forced the legendary downhill skier into retirement, an incredible team helped rebuild her body and support her journey back to elite competition. The campaign’s launch video shines a spotlight on the Awesome Humans whose work often happens far from the podium but makes moments like these possible.
The FIGS x Team USA Collection is also officially back for the 2026 Winter Games. After becoming the first brand to outfit the Team USA medical team at the Paris 2024 Games, FIGS is once again making history as the exclusive outfitters of the USA Medical Team at the Winter Olympics. Inspired by the healthcare professionals who keep our athletes performing at their highest level, the collection brings Team USA Red, Team USA Blue and Off White to NEW limited-edition scrubwear, underscrubs, outerwear, loungewear and accessories. Built for Team USA and engineered for Awesome Humans everywhere, the collection celebrates those who give everything they have so others can perform at their best.
The launch also debuts FIBREx™, the newest addition to the FIGS fabric lineup and the brand's most durable fabric yet. Combining structured softness with exceptional durability and high-performance functionality, FIBREx™ is designed to move effortlessly from mountain tops to clinic hallways to city streets and beyond. Launching in NEW limited-edition FIGS x Team USA styles, the fabric represents the next evolution of performance scrubwear, delivering the comfort, resilience and elevated design healthcare professionals rely on every day.