14 April, 2026
FIGS Launches Maternity Line Featuring Real Pregnant Healthcare Professionals
TL;DR:
- FIGS launches its new Maternity collection with a short film set to Salt-N-Pepa’s “Push It”, highlighting the many ways pregnant healthcare professionals push through to show up for others every day.
- The collection features maternity versions of FIGS favourites – including bestselling Catarina and Rafaela Scrub Tops, and Zamora and Kade Scrub Pants – alongside additional styles carefully crafted for maximum comfort, support and mobility throughout every stage of pregnancy.
FIGS Introduces Maternity Collection With Punchy “Push It” Campaign
FIGS announces the launch of their latest Maternity line with an empowering short film set to the iconic soundtrack “Push It” by Salt-N-Pepa. This campaign highlights the always-on nature of pregnant healthcare professionals celebrating the strength, resilience, and dedication of every Awesome mum-to-be, and the many ways they push it for the good of their patients, families, coworkers, and themselves.
This new collection features three core colours in six bestselling scrub styles that are reimagined for every Awesome mum-to-be – with flexible, flattering, supportive silhouettes, optimised for lasting comfort and style that grows with you.
Featuring lightweight, breathable FIONx™ fabric with four-way stretch – plus thoughtful details like flexible side panels and comfortable maternity waistbands – every style is meticulously designed to support healthcare professionals through every stage of their pregnancy and beyond.