September 24, 2026
FIGS Kicks Off Breast Cancer Awareness Month With Much-Loved Colors and Campaign Film
TL;DR:
- FIGS honors Breast Cancer Awareness Month with the return of forever-favorite Fight Club Pink and F’ing Pink—plus NEW graphic tees and the FIGS | New Balance 327 in a fresh new colorway.
- The campaign features a short film spotlighting four healthcare professionals (including two survivors) and their fight for research, earlier detection, comprehensive care, and survivorship.
- The drop accompanies another $50K donation to Fuck Cancer this year—a nonprofit focusing on prevention, early detection, and patient support.
Now in Your Corner: FIGS Relaunches Best-Selling Fight Club Pink and F’ing Pink
FIGS announces the return of forever-favorite Fight Club Pink and F’ing Pink in limited-edition and best-selling styles—in honor of Breast Cancer Awareness Month. The campaign and film, FIGHT LIKE AN AWESOME HUMAN, features four real-world healthcare professionals—Stephanie N., FNP-C, cardiology nurse and survivor; Michelle A., MD, MsC, internal medicine specialist; Liz O’R., MD, FRCS, PhD, retired breast cancer surgeon and survivor; and Lauren R., MD, MBA, breast surgical oncologist—and highlights their “fight” for earlier access, better patient care, and their own well-being.
Fight Club Pink and F’ing Pink return in a wide range of best-selling styles such as the Casma Scrub Top™ and Kade Straight-Leg Scrub Pant™ for women and the Leon Scrub Top™ and Tansen Jogger Scrub Pant™ for men—plus a fresh new colorway of FIGS | New Balance 327 footwear and new graphic tees.
Featuring lightweight, breathable FIONx™ fabric with four-way stretch, moisture-wicking technology, and thoughtful details, every style is designed to provide the high-performance comfort and support healthcare professionals rely on every single day.
This year’s Breast Cancer Awareness campaign is a continuation of FIGS’ partnership with Fuck Cancer, highlighted by a $50K donation to the nonprofit that focuses on prevention, early detection, and patient support.


