WHO WE ARE

We are a founder-led, direct to consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We are committed to helping this growing, global community of professionals, whom we refer to as Awesome Humans, look, feel and perform at their best - 24/7, 365 days a year. Our team is filled with dreamers, do-ers and team players who integrate innovation, positivity and purpose into everything we do. We like to say that the highest standards didn't exist - so we created them.